Tuesday, March 5, 2013

Failing to Succeed




Imagine my surprise when I recently stumbled across the Harvard Business Review article (April 2011 pg 68-74) entitled Understanding Failure: Why Leaders Don’t Learn from Success by Francesca Gino and Gary Pisano.  As it turns out, failure is the best teacher. If by any chance you’re having a time in your life when things just aren’t turning out as you planned, or in the event that you will (c’mon, you’re in leadership!), you should rejoice in your failure.  According to the article, those people who fail often, fail well and fail purposefully ultimately succeed the most.  Go figure.

Here’s a quick breakdown of the article:

Call it evolution, call it whatever you want—humans are not wired to learn from success.  In fact, success hinders learning.
1.   When we succeed we make false assumptions as to why.
2.   We also become overconfident, believing we don’t need to change.
3.   We only ask ‘why’ when we fail.  We don’t investigate good performance.

Test it out—think of a major success.  Compare that with a catastrophic failure.  Wasn’t it the failure that prompted soul-searing, heart-wrenching introspection?  Success feels great and you might have thrown a party; only failure hurts enough to cause you to change (pity parties can be worthwhile, however).

 ‘Learning is the process of updating our theories’(72). 
  1. If we don’t have a reason to update, we won’t.  When we succeed, there is no reason to update theories. 
  2. When we fail, we either have to revise our theories or be deemed morons (My wording not theirs--isn’t there some saying about doing the same things and expecting different results . . .).
Be assured, we don’t have to fail, it’s just so much easier to learn when we do.  Interested in learning while minimizing failure?
  1. Examine success.
  2. Institute a system of project reviews.
  3. Consciously experiment.  What is experiment if not a process of testing, breaking and revising hypotheses?
So, I choose to rejoice in this month’s failures! 
  1. I am learning more than I ever had.
  2. I’ve updated more theories than I knew I even had.
  3. I have asked ‘why’ countless times. 
Even better, I think I’ll make a point of failing my way through March.  Now, what can I find to experiment on?